Virgin Radio, originally known as
Virgin 1215, is a
British commercial music radio station based in
London which plays
popular music and
rock. Virgin currently broadcasts on
mediumwave and
DAB across
England,
Scotland,
Wales and
Northern Ireland, on 105.8
FM in
London, on Virgin Media (channel 915), Freeview and Sky Digital. It is also available in other parts of the world via
satellite, cable, and on the
Internet.
Broadcasting History Virgin Radio's former chief executive Fru Hazlitt, when interviewed for
The Guardian (September 25, 2006), described what type of music the station champions. When told of comparisons between Virgin and other
MOR, or "Middle-of-the-road" music radio stations, such as
BBC Radio 2, she remarked that "that was [during] the Chris Evans era. Now, it's pretty much mainstream rock festival type music. Razorlight, Keane. These bands are becoming some of the biggest in the world."
The station's output does mainly consist of contemporary British-based guitar "MOR" rock-pop bands, such as the aforementioned
Keane and
Razorlight but also artists like
Coldplay,
Snow Patrol and
The Feeling. It also plays various other "
Adult album alternative" artists from Britain, Ireland and America, like
Oasis,
U2, the
Red Hot Chili Peppers,
R.E.M. and
The Killers, as well as "Golden Oldies" such as
The Beatles,
Queen,
The Clash and
The Who to name a few.
Virgin Radio's
target audience is predominantly those aged 25-44 . Its "spin-off" digital radio stations (see below) exploit the 'niche' musical tastes of this target audience, and leans on a particular rock sub-genre that is played on Virgin Radio, or to cater for an audience that is within its target demographic but are not served properly by the flagship station.
On
12 April 2007, it was announced that SMG are to sell Virgin Radio, to enable the company to focus on its television station,
STV.
[1] The Station, its audience and playlist In a number of areas, particularly in areas where the signal from the main 1215 transmitters overlap with each other, Virgin Radio operates a number of filler transmitters on different frequencies :-
1197 kHz - Brighton and Hove, Cambridge, South Devon, Dorset, South East Essex, Gloucester, Oxford, South Nottinghamshire, Medway, Merseyside
1233 kHz - Berkshire, North Essex, Northampton, Sheffield, Swindon
1242 kHz - Cleveland, Dundee, Lincolnshire, Staffordshire
1260 kHz - Guildford, East Kent
Frequencies A little after 8:00 on the morning of Monday
25 September 2006, The station's breakfast
DJ Christian O'Connell revealed
The Big Star, which has turned out to be a giant 20 ft x 20 ft star, which took three weeks to complete in a secret location and hung above
Regent Street. It was also revealed that if listeners guessed the exact amount within it one of them could win it in cash. To play, listeners had to register the website and could view the star on the webcam. A listener would be selected randomly every hour. It was won at noon on
October 10, by Phil from
Iver Heath,
Buckinghamshire with a winning guess of £108,125.15. (The winning guess was an anagram of "105.8 1215", the station's two main analogue frequencies.)
The Big Star will return in
2007.
The Big Star The Virgin name is used for other radio stations in other territories. Virgin Radio stations exist in
Thailand and
India (
Fever 104 FM), in
Italy (from
July 2007) and
Oui FM in
Paris (due to rebrand in
2007). These are not owned by SMG, and remain within
Richard Branson's
Virgin Group. Many Virgin companies, including
Virgin Megastores and
Virgin Trains, have in-store radio stations.
Spin-off stations Main article: Virgin Radio Classic Rock Virgin Radio Classic Rock Main article: Virgin Radio Groove Virgin Radio Groove Main article: Virgin Radio Xtreme Virgin Radio Party Classics Past presenters on the network have included
Nick Abbot,
Danny Baker,
Robin Banks,
Jonathan Coleman,
Martin Collins,
Gary Davies,
Daryl Denham,
Chris Evans (who also owned the station),
Alan Freeman,
Kevin Greening,
Nicky Horne,
Janey Lee Grace,
Kevin Greening,
Gary King,
Jezza,
Tim Lovejoy,
Pete Mitchell,
Al Murray,
Lynn Parsons,
Vic Reeves,
Pete Mitchell,
Holly Samos,
Richard Skinner,
Tommy Vance,
Clive Warren & many others.
Sarah Champion
Robin Burke
Greg Burns
Neil Francis Leona Graham Tony Hadley Guy Jogoo
Dominic Johnson
Ben Jones Tim Lichfield Geoff Lloyd Suggs Christian O'Connell John Osborne
Russ Williams